Key Points
– The rise of the sports betting industry has created a rise in the industry that provides services to bookies.
– Novices in the industry can partner with pay per head software companies to start their own sportsbook.
Bookie Services for Beginners
The sports betting market has exploded over the past decade. Legal changes in the U.S. have brought millions of new bettors to the market.
Advances in software technology have created the ability for just about anyone to enter the market as a bookie.
For those new to the prospect of running a sportsbook, there are plenty of bookie services for beginners. Do you know about using a bookie software directory?
The Pay Per Head Industry
Improvements in technology have created a whole new industry that supports bookies. Pay per head services provide a one-stop solution for prospective bookmakers.
These companies provide bookie software that can run an entire operation as long as the operator has access to the internet and a PC or mobile device.
A pay per head service charges a flat per player fee in exchange for a turnkey operation for bookies. Economies of scale allow a pay per head to charge the industry standard of $10 per head (or player) and then automate a bookie’s business.
With the increase in popularity of sports betting, there has been an increase in pay per head providers and in the number of bookies in the market.
How Bookie Services Work
As mentioned, a pay per head (PPH) service provides a variety of products and services in exchange for a fee per user. If a bookie has 10 players using the service in a given week and the fee is $10, the bookie pays $100.
In return, the bookie receives a first-class website that is the key to his business. Players can use the website to do all of their betting business. They deposit and withdraw from their betting accounts, check lines and odds, place bets, and more.
The software provided to the bookie essentially automates the operation of a sportsbook. Pay per head companies also offer a 24/7 customer service call center as one of the services provided.
Players can call in at any time and have any issue rectified in a timely manner. This service, as well as the rest of what is offered, saves the modern bookie an unbelievable amount of time.
The time saved can then be used by bookies to grow their sportsbooks. They can spend time marketing their businesses via social media or using other marketing campaigns.
What to Look For in Bookie Software
Beginners looking to start their own sportsbook should understand there is risk involved. The first few months of operation are critical and one must have sufficient funds to cover some large payouts up front.
One of the biggest decisions a prospective bookie will make will be the choice of pay per head service. That decision can be the difference between success and failure. Just looking at reviews for bookie software isn’t enough. We recently outlined what to look for in PPH reviews. Go check it out.
It is imperative that bookies look at a few key factors. First is the betting options. In order to attract the widest range of bettors, a bookie has to offer bets across a variety of sports. Within those sports, there needs to be variety as well. Props, futures, and other special bets must be part of the package.
The user experience is important. Bettors want an online sportsbook that is easy to use from depositing funds to wagering a parlay.
Another key factor in partnering with a pay per head company is the customer service. The call center will often be the face of your business and it needs to be top-notch.
These are a few of the critical factors to look for in a pay per head service. Beginner bookies should be sure to do the research and make a sound decision to start their business.